World Association of News Publishers

Print Power reports about “in-line personalisation in magazine”

Print Power reports about “in-line personalisation in magazine”

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Mondadori France ran the Numéromania campaign in December in Télé Star using inkjet personalisation.

Print Power on “in-line personalisation”

The innovation of the campaign was the unique number being printed in each copy of the magazine. Readers could participate in a game using this unique number digitally printed in their copy of Télé Star.

Given the success of this campaign Mondadori will apply the same technology to other title brands.

High speed digital inkjet in combination with conventional offset can combine the best of two worlds to create new product features in print, linking high performance with personalisation.

Read more on the Print Power website.


Manfred Werfel's picture

Manfred Werfel


2015-01-29 20:08

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