Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
(Note: You do not need your log-in – just your e-mail address.)
Attention non-members: Click here to purchase the report [2].
Not yet a member? Learn more about WAN-IFRA membership. [3]
The first chapter of our Trends in Newsrooms report for 2019 looks at audience engagement and community involvement efforts in newsrooms around the world.
A growing number of newsrooms are placing their readers at the heart of both their revenue and content strategies, increasingly banking on their audiences rather than advertising as the primary source of revenue. In fact, for the first time in decades some larger publications are generating more revenue from readers than advertisers.
Against this backdrop, audience engagement has become a top priority for many publishers, as a way to track audience behaviour, better understand what readers' needs are, grow loyalty and drive registrations or subscriptions.
For 2019, we are releasing each trend as a stand-alone chapter of our Trends in Newsrooms report. Watch out for Trend #2 in July.
WAN-IFRA
2019-05-24 08:44
Links:
[1] http://news.wan-ifra.org/reportdnl?fid=95448&nid=205420&fty=1
[2] https://www.wan-ifra.org/node/155870?nid=205420
[3] http://www.wan-ifra.org/node/31125
[4] http://news.wan-ifra.org/category/reports/business-management-organisation
[5] http://news.wan-ifra.org/category/reports/editorial